Pricing is one of the most critical factors in determining the success of a product or service. The right pricing strategy can help you attract customers, maximize profits, and establish your brand in the market. However, choosing the right pricing strategy can be challenging, and entrepreneurs need to consider various…

Tell us about yourself and your startup; My name is Chidi Nwaogu, I am the CEO and co-founder of Publiseer, a digital content distribution company headquartered in Nigeria. We discover African writers, musicians, filmmakers, and game developers and give them a platform to focus on what they love doing which is to create and we handle the…

In a time where everything we do is being digitised, new and great innovations are coming up every day to make our lives easier. …

(Get news updates on your home screen every time you unlock your phone) With the internet and so many people registered across different online platforms, marketing has evolved. Businesses are no longer simply using the traditional form of marketing such as running ads on TV, Radio, billboards, etc. They are starting to embrace the new form of marketing called digital marketing. Why digital…

Thank you Buya for accepting to share your story! As an introduction, can you please tell us about yourself, your background, and what brought you to create Empower HER? My name is Buya Mukonzo Winfred. Some people call me BMW. I am 26 years old, born and raised in Western Kenya. I did my undergrad in public health, and I am currently in the final semester of my master’s in public health in epidemiology. Empower HER started as a…

As an introduction, can you please tell us about yourself, your background, and what brought you to create content to empower entrepreneurs? My name is James Mumo. I developed a passion for empowering entrepreneurs back when I worked in banking. Part of my job involved helping small businesses with micro-financing. Spending a lot of time with entrepreneurs inspired me to start my own business in photography in 2016. I started buying gear…

The Kenyan startup scene is rich with opportunity, innovation, and potential. …

If you are an entrepreneur in the early stage of business and are looking to raise capital for your start-up, early-stage investors such as angel investors would be ideal for you. …

Bringing an original idea of a software to life is frequently one of the biggest hurdles for aspiring entrepreneurs. The product development process can seem almost impossible, and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line. Let’s…